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Day Two: Louise

July 28, 2010

On day two explaining how the boutique clothes make it to the stores is Louise, Buyer:

I was lucky enough to be given the job of buying this exciting new range at the end of last year.  My job was to build a range that would appeal to a new, younger customer whilst still playing to the strengths of the Jaeger brand.  Nicola Page, our in house designer, had done a great job so I had lots of great pieces to pick from. We settled on 75 options across 4 drops with varying highlight colours of blue, green, pink and purple always anchoring back to black or grey.  Then came the hard part of fitting all the garments, making sure that the deliveries came in on time and that we hit our target margin.

It all seems a very long time ago and I am really excited to finally see the goods in store!

Boutique in one word: Tempting!

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