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Day Three: Iona

July 29, 2010

On day three Iona, Head of Press, explains her role in bringing boutique to life:

Launching a new collection involves getting the press onboard and when we unveiled Boutique by Jaeger at our Autumn/Winter press day, we were elated by the reactions from fashion’s top editors and stylists – they love Boutique by Jaeger! The support continues as sample requests for shoots keep coming in. Aside from the media, the celebrities have also kept the press office busy…keep an eye out for some of today’s hottest talent dressed in Boutique!

Boutique in one word: Stylish

Look out for Boutique in the news!

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