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Day Four: Martha

July 30, 2010

On day four Martha, Web Content Coordinator, shares her exciting role in luanching Boutique:

Boutique by Jaeger is the perfect brand to translate into online content – from the fresh and inspiring lookbook imagery to the stunning first collection, all the assets are there to create a virtual storyboard where shoppers can become completely involved with the world of Boutique. As we countdown to the launch of I’m most excited about taking our online audience behind the scenes; by providing them with sneak-peek video footage from our shoot with Storm model Stephanie Rad, an exclusive Julie Verhoeven poster with every online order and a magazine area where they can discover all the latest news and events. I hope that the virtual store we have created will give fans of Boutique a fun and fulfilling shopping experience, whilst also giving them a platform to share their thoughts and opinions about fashion and culture. Taking the timeless heritage of Jaeger and adding all the cutting edge elements of London fashion, Boutique by Jaeger is bound to go from strength to strength. Watch this space!

Boutique in one word: Fresh

Martha’s and the online team’s hard work will soon be revealed at

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