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Day Six: Amy

August 1, 2010

Today Amy, Social media Exec, shares the ideas and behind the Boutique by Jaeger blog:

Launching a new brand is an exciting time for any design house but launching one with the heritage and style of Jaeger started the chatter here at Broadwick street. It was intriguing to hear everyone’s thoughts and comments on how they thought the new dazzling collection was going to look, feel and be styled. It was precisely these conversations that then got the online marketing team into thinking; how can we involve even more people in the Boutique by Jaeger conversation? Well, we decided the best way was to showcase all our inspiration, activities and all things Boutique here on our blog. Yet the word our describes you, me, the stylish lady sipping her coffee around the corner and everyone else who would like to become involved with our minxish new brand. Here you will see the lines between fashion and culture blur even further as we dig into the past, bring you the stylish present and look to the future.

We will share all our eclectic  Boutique news and features, from ‘behind the scenes’ to ‘Boutique’s style notes’ to ‘Boutique out & about.’ We hope that you’ll join us in our new venture with your thoughts and comments and keep inspiring the Boutique by Jaeger brand.

Don’t forget you can also join us on Facebook too!

Boutique in one word: Inviting

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One Comment leave one →
  1. August 9, 2010 6:51 pm

    Brilliant – Love it and can’t wait to see it in the flesh.

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