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Day Seven: Melanie

August 2, 2010

With Boutique by Jaeger soon to arrive, Melanie, Boutique Pop-up Store Manger, describes her exciting part of the Boutique story:

My participation in the Boutique by Jaeger Brand will be managing the new store that will launch in August. It will be a successful and exciting new chapter for Jaeger! Working alongside the great Boutique by Jaeger team, I will be ensuring the customers have a mesmerizing shopping experience and fully understand the collection themes, our inspiration, key looks and trends. The main focus behind Boutique by Jaeger is to give today’s young, fashion forward woman, affordable statement clothes with the same high quality and exquisite details of all other Jaeger collections. For that reason, I believe we will all fall in love with Boutique by Jaeger. I can’t wait!!!

Boutique in one word: Charisma

Are you ready for the new Boutique collection? Melanie and her team will be very soon!

The new Boutique Pop-up store will be located at Fouberts Place, London. POP in and say hi to the team!

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2 Comments leave one →
  1. Evie Hainsworth permalink
    August 2, 2010 2:57 pm

    Dear Melanie,
    I first found out about the Boutique by Jaeger brand through an interesting article in drapers and I’m thoroughly excited for the collection. I would love to know when the store is opening, since I live in Nottingham but I’m coming to London a few days in the holidays to visit the store and exciting exhibitions.
    I’m also eager to know whether the traditional houndstooth print are incorporated into any of the designs?
    Regards,
    Evie Hainsworth

    • August 3, 2010 12:57 pm

      Hi Evie

      The new POP-up store is currently under construction as we speak! The doors will open next week so please do come and visit us when you come to London for your mini-break. We have been revealing a different look from the collection for the past 8 days and all will be revealed on Thursday!
      We can’t wait to hear your thoughts and please let us know if you need any more information

      Best,
      The Boutique Team

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