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Boutique Plays Host

September 2, 2010

Last Thursday, Jaeger’s Regent Street Flagship store played host to our Boutique by Jaeger customer launch event; providing a little bit of sunshine in the midst of a very grey and gloomy week in London. Entering the store, there was a lovely relaxed atmosphere as customers indulged in delicious ‘Bramble’ cocktails and beautifully branded Vintage Patisserie cupcakes whilst perusing our new Boutique by Jaeger collection.

Music provided by DJ Lou&Nova set the up-beat tone of the evening as people mingled and browsed the flagship store and even got a cheeky look at Jaeger London’s New AW10 Collection too!

The vibe of the evening echoed the Boutique lady; social, fun and in love with clothes, some even had a good old rummage through the collection only stopping for a trying on sesh!  A clear favourite of the evening was the Boutique double breasted trench coat as well as the leopard print shorts, seen on Pixie Lott last week.

We’d loved hanging out with some of our Boutique customers and can’t wait to meet more of you very soon!

See more pics from the night here

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